On the path from awareness to different possibilities, leaders have to be willing to step outside their comfort zone.
Leaders must be ready to shift strategy and tactics as the situation requires. It is about being open to things, and not hanging on to pre-conceived points of view or assumptions. Business strategy shouldn't be based on a fixed point of view and rigid form and structure.
Effective strategy intensifies awareness of different possibilities and pinpoints problems that the product or service solves as well as an opportunity it creates.
I know it's tempting to set business strategy with bullet points with a massive amount of data to support a predetermined outcome. You cannot make shifts in stride if you become attached to a fixed strategic direction or predetermined outcome. As change speeds up, investing in awareness is no longer just a good idea; it’s now an essential business strategy.